AMERICAN SWAN CELEBRATES 365 DAYS OF FASHION WITH DAILY GIVE-AWAYS ON ITS FACEBOOK FAN PAGE
The premium international Fashion & lifestyle brand, American Swan is showing its passion for fashion through the '365 Hangers Contest'- a daily fashion give-away for its Facebook fans. The idea behind the contest is to familiarize fans with the range of American Swan products through a daily brand trivia question.
The daily winner is chosen through a lucky draw and stands to win American Swan merchandise for both men & women: apparels, footwear, accessories, beauty & home products. The contest launches on the American Swan Facebook page in mid-August '13 and the brand is hopeful for a positive response and participation. Like the contest tag says: winning is in fashion every day! The anticipation for the brand has been building up in the online space with over [200,000] fans already on its Facebook community American Swan: Fashion country.
Speaking about the contest, Anurag Rajpal Director & CEO, American Swan mentioned: "Our marketing strategy is to build a customer base through a strong digital marketing & activation approach. We are very focused on our core target audience, which is the 18-34 year old urban & semi-urban youth, which is digitally savvy and connected. Our approach in the social media channels has been to push relevant content that can drive engagement. The contest gives an opportunity to familiarize with the brand and for those who feel there is an entry barrier to the brand, get an opportunity to experience the brand. In the weeks to come, customers and fans can expect more online events to keep them connected with the American Swan brand."
In recent times, online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social interaction and engagement. This insight has been the driving force behind American Swan opting for Digital & Social Marketing as the primary channel to build the brand as well as drive trials & purchase.
To enhance the brand reach, American Swan merchandise is also available on other leading e-commerce sites including Flipkart, Jabong and more.
AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.
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