New Releases This Week - Hidesign, Being Human, Crocs, Grasim & Bata

Tuesday, February 18, 2014

New Releases This Week - Hidesign, Being Human, Crocs, Grasim & Bata

Hi friends, today I'm sharing a few new product releases that have happened so far in the month of February, 2014.

As an ocean armed with patience and tranquility;
The mysterious violent waves remind us of the strength and passion in its beauty.”
There are new releases from
1. Bata - cute colorful shoes for kids and lovely ballerinas for ladies
2. Crocs - super flexible shoes for men and women - this is a unique footwear technology
3. Grasim's Spring 2014 collection
4. Hidesign's limited edition tranquility collection that you must check out.
5. And a whole new store launch from Being Human.

Read through to the section you are interested in (do scan through so you don't miss out on something interesting)

Bata has launched some fun colorful footwear for kids in their BubbleGummers range and cut-work ballerina's for girls



Crocs has come out with an amazing Stretch Sole collection for both men and women. As per a press note "Amazingly comfortable, the Stretch Sole collection features innovative Crocs Fit2U TechnologyTM that fits, stretches, flexes and twists to your feet.  This customized system that adapts and adjusts itself to the individual’s feet is truly groundbreaking in the footwear industry. Combining active technology with stylish canvas uppers, the colorful collection supports you, no matter how busy your day."




‘The new collection features articulated outsole pods that flex with your feet, coupled with a removable Croslite™ material insole to provide cushion all day long’, said Nissan Joesph, General Manager, Crocs India. The stretch cord running through the length of the shoe gives you a secure fit, whilst the 4-way stretch canvas upper gives your feet a hug. ‘The original inspiration for the design came from a sock. Nothing is more comfortable or fits better than a sock’, further added Mr. Joseph."

Grasim has launched its spring summer collection. "Mr Abhijit Ganguly, Brand Director Grasim says “The Spring and Summer 2014 collection, reaffirms Grasim’s emergence from a fabric to a trendsetter in fashionable apparel brand. It offers innovative products to men who believe in their own self and aspire to do great things in life. Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self made man. Grasim brings the high- class, advanced designs crafted for the modern, smart and contemporary professional, having a perfect fit, slim at the waist and sleeves. "

He further added,” The SS 2014 is the most comfortable wardrobe with wide range of shirts and trousers in 100% Mercerized cotton. It’s fluid expression of sharp lines and silhouettes, precise detailing and rich colours are incredible” 

As linen fabrics are most comfortable wear during summers, the brand offers finest designer linen shirts for men that look elegant, simple yet fashionable. 

The collection embraces the ethos of the new “relaxed” formal by re-introducing denim shirts which is essentially a versatile menswear during summers. Denim shirts are superb casual attire, but due to its blue collar goes well as work wear too. The style truly harnesses the power of a denim shirt. 

A strong focus on washes in gradients of blue red and green unites the collection—stripes are more brushed than clean, with the new season comes a new easy yet still urbane approach to men’s dressing.

The exclusive collection will be available soon at Grasim showrooms and at leading retail outlets with price range between Rs 795 – Rs 1595."

And we have Being Human which opened up a new store in Vadodara. "The brand’s outlet at Inorbit Mall propagates the brand philosophy of fashion with a heart. The entire range of fashion wear for men and women on display sets well in the vintage décor. The collection that is in line with the international trends, suits everyday fashion needs of all. To add to the feel good factor of dressing up, a percentage of the profit goes to the Being Human Foundation."

And for all you art lovers out there, Hidesign has come out with an amazing limited edition range.

"St. Tropez collection of Hand painted limited edition bags again brings out the art in our lives. In a partnership with artist Amrita Nambiar, each bag is individually handcrafted to express the spirit of St. Tropez in our daily lives. 

St. Tropez has always symbolised the most fashionable woman in the world, at ease and free by the sea. This collection captures the majestic powers of the sea with its distinctive look. “St. Tropez is inspired by the Hidesign woman. With a strong, raging ocean, breaking into waves behind her, the Hidesign woman stands proudly with a loose scarf flowing behind her, mirroring the same strength and passion that she uses, to effortlessly blend her many lives together. Hidesign once again beautifully portrays their commitment to workmanship which they proudly patronize” says Amrita Nambiar.  


This limited edition range from Hidesign has a very special attribute – each bag in this collection is hand-painted on white leathers! The ocean’s fearsome elegance is the muse for this range. Fresh springtime colours play prettily on the bags. The St. Tropez hobo is just the right size for a gorgeous yet convenient day bag. Sprinkle a dash of spring into your day with the St. Tropez wallets and try the St. Tropez shoulder bag when you need to carry your world with you! "

I love the collection from Hidesign and the Espresso shoes from Crocs. Which one of these new releases do you really like?

*PR Info provided by different brands

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