Jabong.com hosts Asia’s first ever – Google+ Shoppable Hangout, live from the ramp at Lakmé Fashion Week Summer/Resort 2014

*Press Release 

Jabong.com, India’s leading fashion destination is not just launching international label Dorothy Perkins in India at Lakmé Fashion Week Summer/Resort 2014 but is also creating another innovation by hosting Asia’s first ever ‘Google+ Shoppable Hangout’. The hangout is scheduled on March 13, 2014 at 7:30 PM live from the main show area where the viewers would be able to see Dorothy Perkins Spring Summer 2014 collection and also shop from the ramp. To attend please visit http://jabo.ng/lakmehangout

Widely regarded as India's first and most famous celebrity blogger who blogs on Bollywood, Fashion & Lifestyle with a Desi Girl Twist, Miss Malini and Indian actress, model; television presenter and now a fashion designer known for her sartorial fashion, Mandira Bedi and India’s leading fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades will host the hangout. This platform will provide the Indian consumer a completely new shopping experience.

The hangout will showcase Dorothy Perkins SS14 collection which finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen the collection has 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits that are perfect for a holiday in the sun. This on trend collection is available only on Jabong.com in India.

Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes. The show will also be available as a live-stream video on the Jabong.com website. Tune into the ‘Google+ Shoppable Hangout’ to interact with the hosts and other participants on a multi-person video chat.

Speaking on the occasion, Mr. Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We’re very excited to be leaders of the changing fashion revolution in India and with this association with Lakmé Fashion Week and Google, we are eager to present Asia’s first ever Shoppable Hangout live from the ramp. We want to deliver a smooth and connected shopping experience to the Indian consumer with this. Three most popular celebrity fashionistas, Miss Malini, Mandira Bedi & Anita Dongre will host this event for customers and will interact with them about international high-street fashion brand Dorothy Perkins, its latest SS14 collection and the latest fashion trends. In addition to the opportunity to be a part of the live event, customers can browse and simultaneously buy the products.”

“To be part of Asia's first ever Google+ Shoppable Hangout is very exciting for Dorothy Perkins. Bringing the show to so many people in this innovative way mirrors our brand values. Fashion should be accessible for all and such a unique experience will add that extra level of excitement as we enter the Indian market” said Mr. Malcolm Storey, Managing Director, Dorothy Perkins.

Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before. At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season's flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”

“Association with one of the largest online retailer like Jabong.com and coming together with technology giant Google to create a shoppable hangout for the DP SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said Mr. Saket Dhankar, Head-Fashion, IMG Reliance.

About Jabong.com

Jabong.com is India’s favourite fashion multi-brand-store and caters to the fashion aspirations of modern India.  With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.

About Lakmé Fashion Week

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2013 will be held from March 12 to March 16 at the Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in