#WhatTheBlack Secret Revealed

Sunday, August 3, 2014

#WhatTheBlack Secret Revealed

If you are on facebook or twitter you must have been wondering what we bloggers were upto since the past three days. We have all been posting about an activity by blogadda.com with the hashtag #WhatTheBlack.

Well blogadda.com was going to reveal something black and new in the market and the supsense was built through a four day activity of hints.

My first 3 hints landed all together on the third day although I had seen posts by other bloggers of what the first two day products were.

#WhatTheBlack Secret Revealed
#WhatTheBlack Secret Revealed

So on the first day came a black egg - yes a hard shelled black egg which cracked open to reveal a yummy chocolate inside. Ok so hint number one was a black egg.

Next came a black newspaper - all black with news printed on the front and back sheets with everything inside BLACK!

#WhatTheBlack Secret Revealed
#WhatTheBlack Secret Revealed

And the third day had us all wondering - a black paper cup with a black tissue. Now I was really wondering what was going on. I thought maybe it is something related to chocolate and since we are talking of black maybe it is the new black bourbon biscuits that I had seen. But then those had already been advertised, so we all kept guessing.

And today morning when the actual product reached me you wouldn't believe my surprise - I would have never guessed this - NEVER!


The black suspense that we had all been waiting for is a new soft bristled Charcoal toothbrush by Colgate - yes a stunner of a toothbrush which has a black handle (with a lovely blue detailing) and all black bristles.
#WhatTheBlack Secret Revealed
#WhatTheBlack Secret Revealed

I must applaud the marketing team behind this entire activity - I have never seen such buzz created before a product release.

#WhatTheBlack Secret Revealed
#WhatTheBlack Secret Revealed

The brush claims to help remove plaque and reach all tiny corners inside your mouth - so next time you want to purchase a toothbrush - do check out the new Colgate Charcoal toothbrush!

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2 comments:

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