AMERICAN SWAN CELEBRATES 365 DAYS OF FASHION WITH DAILY GIVE-AWAYS ON ITS FACEBOOK FAN PAGE
The premium international Fashion & lifestyle brand, American Swan is showing its passion for fashion through the '365 Hangers Contest'- a daily fashion give-away for its Facebook fans. The idea behind the contest is to familiarize fans with the range of American Swan products through a daily brand trivia question.
The daily winner is chosen through a lucky draw and stands to win American Swan merchandise for both men & women: apparels, footwear, accessories, beauty & home products. The contest launches on the American Swan Facebook page in mid-August '13 and the brand is hopeful for a positive response and participation. Like the contest tag says: winning is in fashion every day! The anticipation for the brand has been building up in the online space with over [200,000] fans already on its Facebook community American Swan: Fashion country.
Speaking about the contest, Anurag Rajpal Director & CEO, American Swan mentioned: "Our marketing strategy is to build a customer base through a strong digital marketing & activation approach. We are very focused on our core target audience, which is the 18-34 year old urban & semi-urban youth, which is digitally savvy and connected. Our approach in the social media channels has been to push relevant content that can drive engagement. The contest gives an opportunity to familiarize with the brand and for those who feel there is an entry barrier to the brand, get an opportunity to experience the brand. In the weeks to come, customers and fans can expect more online events to keep them connected with the American Swan brand."
