Enamor launches its new collection 'Honey Dew' for Spring 2014

Keeping with the trends for the new season, leading Indian Lingerie brand Enamor launches Honey Dew –as part of their SS’14 collection. Inspired by the summer garden in the gentle glow of dawn, the collection highlights glowing honey toned satin, laces that sparkles like dew-drops and light-weight gossamer fabrics that are translucent. The use of trendy bright Salmon colors in the collection; off sets these honeyed fabrics to add a playful contemporary look. Designed around the theme of softness and femininity, this season’s collection has a wide range of products in soft colours and comfortable fabrics ranging between Rs. 250 – Rs. 2,000.

 

Enamor launches its new collection 'Honey Dew' for Spring 2014

 The Honey Dew collection houses a variety of products including stylish bras, delicate panties and luxurious nightwear and loungewear. The Honey Dew collection uses fabrics which are airy, fluid and have an element of transparency, all of which is reflected strongly in the products. Sheer fabrics which are trending this season can be seen in the collection with a tasteful play of soft fabrics such as diaphanous mesh and sparkly lace.
The Honey Dew collection is further divided into three categories –

Enamor launches its new collection 'Honey Dew' for Spring 2014

 Glitzies: Transparent overlays and the peek a boo effect is an International favorite for lingerie currently. The Dress Up products from the Glitzies category, are designed to give you a soft cup style with more lace. The soft luster with the look of cut in lace edges in this category is as soft as it is pretty. Also available in Glitzies are Full Figure products that use satin to its best by giving a luminous roundedness to the bust especially to support fuller figures. The segmented styling is a trending look with a vintage vibe and the near neon Salmon lace adds a youthful touch. 

Girlies: Fresh salmon lends its nectarine awesomeness to fast moving High Spirits products in the Girlies category. A very unique and innovative product from this category is the cami bra. Using ultra light fabric and light-weight burn-out lace, this bra gives you a very chic look with its delicately embroidered edges, hedging in cotton printed roses on a sheer base. This style is perfect to give a sulk silhouette under summery draped tops and dresses.

Dailies: The High Spirits and At Ease products from the Dailies category are designed to especially to ensure that you are comfortable and at ease in the hot summer sun.  The dailies category is designed such that one doesn’t have to choose between comfort and style, they can have both! The at ease products are the perfect accompaniment to the light weight summer cotton saris and low cut blouses with its ultra- low back. This soft cup, non wired style, comes in plush handful cotton rich fabrics for a soft hold and a completely detachable back strap if one choose transparent back look. 

The Honey Dew collection is available in stores starting this month and will be followed by the launch of Enamor’s Sundrenched and Purple haze product lines in the coming summer months. Look spectacular this summer with Enamor’s soft and comfortable range that leaves you feeling truly beautiful and unique.

The Honey Dew collection is available in all Enamor outlets, Lifestlye and Shoppers Stop around the country. Log on to www.enamor.co.in to locate the nearest Enamor store near you. 

*Press Release