*Press Release
New Delhi, 15thNovember 2013: Hindustan Tin Works Limited, the leading Can manufacturing company in India along with Pearl Academy, India’s leading design, fashion and art institute, celebrated their much anticipated ‘The Spirit of Sustainability’ fashion show event for the Canvironment Week in New Delhi. The fashion show witnessed students of Pearl Academy walking the ramp and showcasing their innovative and beautiful designs created out of tin cans and metal scrap.
The Spirit of Sustainability fashion show took place with the aim of promoting sustainability of metal cans being modern, trendy, 100% recyclable and environment friendly. The fashion show is part of the global Canvironment campaign, the ambitious project of Hindustan Tin Works Limited where they directly speak to the consumers and spread the awareness of metal packaging.
Speaking on the occasion, Mr. Atit Bhatia, President of Canvironment Week & Senior Vice President of Hindustan Tin Works Limited said, “Fashion has a direct connect with the youth and hence the right delivery vehicle for us to use and involve the youngsters in a sustainability campaign. We are thrilled to see the outcome and congratulate the students and professors for an excellent demonstration of creativity, talent and passion in a challenging task by presenting some very glamorous garments made from tins and scrap”
